Dairy NPD
2012 focuses on the best ways to innovate and create new dairy products that
effectively target the ever-specific needs of today’s consumer. With health
claims and financial constraints affecting dairy’s consumer appeal, NPD is key
for its continued growth.

This event
will address the key hurdles faced when implementing succesful NPD strategies
in the dairy sector through presentations, panel discussions and case studies
from the industry’s leading innovators.

This year
sees Arla Foods contributing with 2 case studies – one examining how to
position and maintain a premium brand, focusing on their hugely successful
Cravendale product. The other will examine how their Innovations and Creations
team are targeting specific ethnic markets, by examining the development of
their innovative Savera
Range.

Emmi will
examine how to capitalise on soft claims, by analysing their health and
wellness marketing model, whilst Valio will examine the opportunities inherent
in the lactose free milk market at present.

On top of
this, invovlement from other huge dairy companies such as Kraft Foods Europe,
FrieslandCampina, Meiji Corporation Ltd and Tnuva Dairy all stand to make this
an extremely insightful event for you.

For more information click here to download the programme